Folio Cookie

New Year...Lots of new cookies

click to enlarge

This is my first cookie for a corporate event, and I think it worked out well for everyone. My aunt's good friend from college who works for Folio in Texas was coming into town to pitch their product, marketing in this case, to local company ExactTarget. I was contacted to create a cookie for the meeting that conveyed Folio's approach to the pitch. 

For this cookie I had a lot of back and forth concerning the design which is something I'm not really used to in the beginning design phase, but this is their image on the line and they wanted it to be a correct representation of the direction they wanted the meeting to go. They wanted to have both logos' equally represented and a Facebook 'like' symbol. I submitted a couple of designs and we decided the bold and simple one you see above was the most appropriate. Each logo has some detailing that makes it stand out, but the bold colors and contrasting text bring each equal attention. I gleaned the design of the detail work around the symbols from Folio's presentation materials. Those details help bring it all together and make the rectangular designs work on the round cookie. The border is not simple but not distracting as all good borders should be and frames the important parts of the cookie well. 

 From Folio's end the cookie went over very well and everyone was very happy with the meeting and the cookie.  Unfortunately Folio is based in the South so no repeat business :) I really did enjoy making this cookie and being a part of the presentation and I would love to do more work involving other corporations...I must say, recreating logos is one of my strong suits and a cookie like that makes quite an impression.